After
finishing the last few chapters of “
Linked: How Everything is Connected to Everything Elseand What it Means for Business, Science, and Everyday Life” by
Albert-Laszlo
Barabasi my brain is tired. Sometimes the concept of
blogging seems simple, right? Create a blog with a relevant topic,
take pictures, post blogs, comment on other blogs, and bam! Internet success overnight!
Only, it never really happens that way. There are so many pieces to this
blogging puzzle that it can seem daunting and overwhelming. I take the time to
take pictures of my food, my outfits, and my day-to-day happenings, write an
eloquent post (that’s relative), and post it to my blog. It gets a few hits but
no comments and certainly no overnight popularity. It makes me question, “What
am I doing wrong?”
Technically,
I (as a blogger) am not doing anything “wrong.” When thinking about the
Internet, we have to consider the
code and architecture of our cyberspace.
“Code – or software – is the bricks and mortar of cyberspace. The architecture
is what we build, using the code as building blocks” (174). The architecture is
determined by “code” and “
collective human actions” which includes the way we
interact with the Internet or in this case, the “
blog-o-sphere”. The reason why
my blog did not gain popularity overnight is due to my blog having too weak of
a voice. Consider the fact that there are many blogs out there basically
selling what I’m selling: daily happenings and some fashion. As a reader, you
have probably seen and read what I have to say already. The Internet has no way
to search me because I’m not part of the “
hub.” In order for a search engine to
notice me, I must have “twenty-one to one hundred incoming links” (174). This
means that other bloggers are linking to me because they agree with my view,
liked something on my page (or not), and/or want others to check out something
they have discovered. “Your ability to find my Webpage is determined by one
factor only: its position on the Web… my
node will slowly turn into a minor
hub, and search engines will inevitably notice” (175).
By
linking, we are creating a network of bloggers who share similar interests and
ideas. I believe one thing my blog lacks is a specific topic. At first, my blog
was about my
weight-loss journey, then it turned into a half-assed fashion
blog, and then I just started writing about my daily happenings. In order to have
a stronger voice in the blogging world, I have to have a stance. It can be
difficult to find when my time to blog is limited and I’m sure you feel the
same. “
Linked” has given me some great insight to how the internet works and
how I can make the internet work for me. At first, you may feel overwhelmed with
the topics as they range from networking to viruses (AIDS), but it may help steer
your blog and the way you use your blog in a different (and better) direction!
So
my lovely bloggers, it’s time to start
linking to your favorite blogs to make
this hub grow!