To Link or Not to Link

After finishing the last few chapters of “Linked: How Everything is Connected to Everything Elseand What it Means for Business, Science, and Everyday Life” by Albert-Laszlo Barabasi my brain is tired. Sometimes the concept of blogging seems simple, right? Create a blog with a relevant topic, take pictures, post blogs, comment on other blogs, and bam! Internet success overnight! Only, it never really happens that way. There are so many pieces to this blogging puzzle that it can seem daunting and overwhelming. I take the time to take pictures of my food, my outfits, and my day-to-day happenings, write an eloquent post (that’s relative), and post it to my blog. It gets a few hits but no comments and certainly no overnight popularity. It makes me question, “What am I doing wrong?”

Technically, I (as a blogger) am not doing anything “wrong.” When thinking about the Internet, we have to consider the code and architecture of our cyberspace. “Code – or software – is the bricks and mortar of cyberspace. The architecture is what we build, using the code as building blocks” (174). The architecture is determined by “code” and “collective human actions” which includes the way we interact with the Internet or in this case, the “blog-o-sphere”. The reason why my blog did not gain popularity overnight is due to my blog having too weak of a voice. Consider the fact that there are many blogs out there basically selling what I’m selling: daily happenings and some fashion. As a reader, you have probably seen and read what I have to say already. The Internet has no way to search me because I’m not part of the “hub.” In order for a search engine to notice me, I must have “twenty-one to one hundred incoming links” (174). This means that other bloggers are linking to me because they agree with my view, liked something on my page (or not), and/or want others to check out something they have discovered. “Your ability to find my Webpage is determined by one factor only: its position on the Web… my node will slowly turn into a minor hub, and search engines will inevitably notice” (175).

By linking, we are creating a network of bloggers who share similar interests and ideas. I believe one thing my blog lacks is a specific topic. At first, my blog was about my weight-loss journey, then it turned into a half-assed fashion blog, and then I just started writing about my daily happenings. In order to have a stronger voice in the blogging world, I have to have a stance. It can be difficult to find when my time to blog is limited and I’m sure you feel the same. “Linked” has given me some great insight to how the internet works and how I can make the internet work for me. At first, you may feel overwhelmed with the topics as they range from networking to viruses (AIDS), but it may help steer your blog and the way you use your blog in a different (and better) direction!

So my lovely bloggers, it’s time to start linking to your favorite blogs to make this hub grow! 

Also - see this video about "Linked" as I thought it was a great overview of the book: "Connected: How Kevin Bacon Cured Cancer".

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